The app · iPhone and Android

The 90 DayCompanion

Every Ruff Greens customer, guided from the first scoop to Day 90.

For

Sarah Black

By

Alejandro Bracho

The problem

Where it breaks

A subscriber’s first 90 days. These are the moments we lose them.

Day 1

Day 90

Day 3

They forget the scoop

Day 21

Bags pile up

Day 45

No visible change yet

Renewal

A charge they didn’t expect

When do most of them leave? Do you have that data in Skio?

One job

One scoop.

Every day.

For 90 days.

That’s the only job of the app. Everything else supports it.

The experience

A daywith the app

Time for Max’s scoop1 tbsp with dinner.

Max’s box ships in 3 daysNeed more time? Move it.

8:00 PM

The reminder arrives

At the time they chose, with the right scoop for their dog.

8:02 PM

One tap, done

Scoop logged. The streak goes on.

Sunday

They see their week

Seven days in a row. Consistency they can see.

3 days before

They know when the box arrives

The real date, from Skio. Never a guess.

Too much product?

They move the box, not cancel

Two more weeks, in one tap.

Day 90

They see the change in their dog

And that’s why they stay.

Real life

When lifehappens

“I forgot yesterday.”

→

Log it today. No progress lost.

“I have extra bags.”

→

The app suggests moving the box before canceling.

“I’m traveling.”

→

Pause reminders. Nothing else changes.

“My dog won’t eat it.”

→

Ruff Greens tips, right on time.

Before we design · your systems

Before wedesign

1

Do all subscriptions live in Skio?

It’s the source for dates and changes.

2

Can we get Skio API access?

So the app can manage subscriptions.

3

Shopify plan and customer account type?

It defines how customers log in.

4

How do you ship? Does tracking reach Shopify?

That’s where real dates come from.

5

Which emails and texts go out from Klaviyo today?

So we don’t repeat messages.

6

What other apps touch orders or customers?

Reviews, loyalty, support.

Before we design · your customers

Before webuild

7

Why do they cancel today, and in which month?

The first thing the app solves.

8

What offers do you show before they cancel?

The app keeps them. It never skips them.

9

Is there an official serving chart by weight?

The exact scoop in every reminder.

10

How many dogs per household? Cats too?

It changes the app profiles.

11

Do you have a brand guide, photos and voice?

So the app feels like yours.

12

Who approves designs and who decides?

So we don’t lose a day.

Once your setup is confirmed

One tapon “Skip”

The appThe customer taps “Skip box”

SkioMoves the next box

ShopifyUpdates the order

KlaviyoConfirms, no duplicate emails

Step 1A customer skips the December 3 box.

Step 2Skio moves it to December 31.

Step 3Shopify updates the order.

Step 4Klaviyo confirms in the app. No repeated emails.

Your team sees it like any other change. We replace nothing.

Once your setup is confirmed

Builtto be safe

You approve in writing what the app can touch

It starts read-only. No changes.

It never cancels, charges or changes prices on its own

Off in one click

Your website, Skio offers and Klaviyo flows stay untouched.

The plan

Roadto February

This week

Discover

One-hour walkthrough and impact map

✓ You approve the map

November

Design

Every screen, with your brand

✓ You approve the screens

Nov – Dec

Build

Read-only first, on a test store

✓ You approve live changes

Dec – Jan

Test

Your team and real customers

✓ You approve the launch

February

Launch

App Store and Google Play

✓ You approve every phase

Nothing moves without your OK. Testing gets as much time as building.

Investment

The numbers

App · build

$12,000

iPhone and Android. One payment.

Design, build, testing
and launch on both stores.

The app belongs to Ruff Greens. It’s published on your own Apple and Google accounts.

This week

Day 1 starts here

1

One hour

A store walkthrough: Shopify, Skio and Klaviyo.

2

Read-only access

Shopify, Skio and Klaviyo. Never passwords.

3

Two contacts

Who approves, and who runs Klaviyo.

4

Developer accounts

Apple and Google, under Ruff Greens’ name.

See youon Day 1

Which day works for you this week?

Alejandro Bracho